Another pickup from Fresh Air and TED. Also, Dan Ariely sometimes does guest appearance on Marketplace.

This book has some similarities to Freakonomics, but it was more about the social experiments that he and his colleagues have done.

They are showing that we are irrational often times and the irrational behaviors are predictable (or statistically consistent). He doesn’t try to explain why that much, though.

I think this is another author that I prefer listening to that reading his/her book. Some parts were interesting, but often I couldn’t quite agree with the interpretation (or the explanation) of his experiments.