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<channel>
	<title>Hong's Cave &#187; Books</title>
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	<link>http://sori.org/hongcho</link>
	<description>The World According to Hong</description>
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		<title>How Many Licks?: Or, How to Estimate Damn Near Anything by Aaron Santos</title>
		<link>http://sori.org/hongcho/2010/08/16/how-many-licks-or-how-to-estimate-damn-near-anything-by-aaron-santos/</link>
		<comments>http://sori.org/hongcho/2010/08/16/how-many-licks-or-how-to-estimate-damn-near-anything-by-aaron-santos/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 21:04:45 +0000</pubDate>
		<dc:creator>Hong</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Aaron Santos]]></category>
		<category><![CDATA[Back-of-the-Envelop Calculations]]></category>
		<category><![CDATA[Estimations]]></category>
		<category><![CDATA[How Many Licks]]></category>

		<guid isPermaLink="false">http://sori.org/hongcho/?p=422</guid>
		<description><![CDATA[It looked much more interesting when I saw his talk at Authors@Google. However, I found it rather monotonic. Some of the ideas were interesting, but got boring fast.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/exec/obidos/ASIN/0762435607/theworldacc0d-20"><img src="http://images.amazon.com/images/P/0762435607.01.TZZZZZZZ.jpg" border="0" alt="How Many Licks?" hspace="3" vspace="3" align="left" /></a></p>
<p>It looked much more interesting when I saw his talk at Authors@Google.  However, I found it rather monotonic.  Some of the ideas were interesting, but got boring fast.</p>
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			<wfw:commentRss>http://sori.org/hongcho/2010/08/16/how-many-licks-or-how-to-estimate-damn-near-anything-by-aaron-santos/feed/</wfw:commentRss>
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		<title>Don&#8217;t Sleep, There Are Snakes: Life and Language in the Amazonian Jungle by Daniel L. Everett</title>
		<link>http://sori.org/hongcho/2010/08/16/dont-sleep-there-are-snakes-life-and-language-in-the-amazonian-jungle-by-daniel-l-everett/</link>
		<comments>http://sori.org/hongcho/2010/08/16/dont-sleep-there-are-snakes-life-and-language-in-the-amazonian-jungle-by-daniel-l-everett/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 20:58:17 +0000</pubDate>
		<dc:creator>Hong</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[AtGoogleTalks]]></category>
		<category><![CDATA[Daniel L. Everett]]></category>
		<category><![CDATA[Don't Sleep There Are Snakes]]></category>
		<category><![CDATA[linguistics]]></category>
		<category><![CDATA[Piraha]]></category>

		<guid isPermaLink="false">http://sori.org/hongcho/?p=376</guid>
		<description><![CDATA[I&#8217;ve always been interested in learning languages. That&#8217;s why I was interested in this Dr. Everett&#8216;s book when I saw his talk on FORA.tv. The linguistic details on this obscure Amazonian language was a bit too much for me, but the whole process of how he tried to learn the language and the culture was [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/exec/obidos/ASIN/0307386120/theworldacc0d-20"><img src="http://images.amazon.com/images/P/0307386120.01.TZZZZZZZ.jpg" border="0" alt="Don't Sleep, There Are Snakes" hspace="3" vspace="3" align="left" /></a></p>
<p>I&#8217;ve always been interested in learning languages.  That&#8217;s why I was interested in this <B>Dr. Everett</B>&#8216;s book when I saw his talk on <A href="http://fora.tv/">FORA.tv</A>.</p>
<p>The linguistic details on this obscure Amazonian language was a bit too much for me, but the whole process of how he tried to learn the language and the culture was very interesting.  It&#8217;s actually amazing what he and his family can endure and adapt to when a loftier goal is in place.</p>
<p>The book also talks about Dr. Everett losing his Christian faith in the process (he was sent there to learn the language to translate the Bible).  That portion wasn&#8217;t as interesting and I wasn&#8217;t sure if it mattered that much.</p>
<p>Anyway, if anyone is interested in how one goes about learning a language when there is hardly a common language to start from, this is a very engaging account of one such process.</p>
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		<title>The Accidental Guerrilla: Fighting Small Wars in the Midst of a Big One by David Kilcullen</title>
		<link>http://sori.org/hongcho/2010/05/14/the-accidental-guerrilla-fighting-small-wars-in-the-midst-of-a-big-one-by-david-kilcullen/</link>
		<comments>http://sori.org/hongcho/2010/05/14/the-accidental-guerrilla-fighting-small-wars-in-the-midst-of-a-big-one-by-david-kilcullen/#comments</comments>
		<pubDate>Fri, 14 May 2010 18:12:48 +0000</pubDate>
		<dc:creator>Hong</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Anti-Terrorism]]></category>
		<category><![CDATA[AtGoogleTalks]]></category>
		<category><![CDATA[David Kilcullen]]></category>
		<category><![CDATA[The Accidental Guerrilla]]></category>

		<guid isPermaLink="false">http://sori.org/hongcho/?p=369</guid>
		<description><![CDATA[Another book I was made aware of through &#8220;Authors@Google&#8221; talks&#8230; This book gives a pretty good idea of what was wrong about the initial approach of the U.S. in Iraq and how and why the &#8220;Surge&#8221; worked. I think it was somewhat long since it&#8217;s a mixture of Mr. Kilcullen&#8216;s personal accounts and field studies [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/exec/obidos/ASIN/0195368347/theworldacc0d-20"><img src="http://images.amazon.com/images/P/0195368347.01.TZZZZZZZ.jpg" border="0" alt="The Accidental Guerrilla" hspace="3" vspace="3" align="left" /></a></p>
<p>Another book I was made aware of through &#8220;Authors@Google&#8221; talks&#8230;</p>
<p>This book gives a pretty good idea of what was wrong about the initial approach of the U.S. in Iraq and how and why the &#8220;Surge&#8221; worked.  I think it was somewhat long since it&#8217;s a mixture of <U>Mr. Kilcullen</U>&#8216;s personal accounts and field studies of his past dealings of local/global terrorist groups in several Islamic regions.</p>
<p>I thought the essential ideas and messages were interesting, but I thought it could have been a bit shorter.</p>
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		<title>Influence: The Psychology of Persuasion by Robert B. Cialdini</title>
		<link>http://sori.org/hongcho/2010/01/21/influence-the-psychology-of-persuasion-by-robert-b-cialdini/</link>
		<comments>http://sori.org/hongcho/2010/01/21/influence-the-psychology-of-persuasion-by-robert-b-cialdini/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 19:50:19 +0000</pubDate>
		<dc:creator>Hong</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Robert B. Cialdini]]></category>

		<guid isPermaLink="false">http://sori.org/hongcho/?p=324</guid>
		<description><![CDATA[No wonder this book as been a best-seller for a long time. The book has a very good combination of academic and personal essay styles. Very easy to read and very convincing. Dr. Robert Cialdini explains, out of curiosity from his personal experiences and his academic research, what makes people agree to the &#8220;compliance agent&#8221;, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/exec/obidos/ASIN/006124189X/theworldacc0d-20"><img src="http://images.amazon.com/images/P/006124189X.01.TZZZZZZZ.jpg" border="0" alt="Influence" hspace="3" vspace="3" align="left" /></a></p>
<p>No wonder this book as been a best-seller for a long time.  The book has a very good combination of academic and personal essay styles.  Very easy to read and very convincing.</p>
<p><U>Dr. Robert Cialdini</U> explains, out of curiosity from his personal experiences and his academic research, what makes people agree to the &#8220;compliance agent&#8221;, such as sales people.</p>
<p>It is definitely a great training material for sales people and con artists, but it also deals with how we, on the other side, can detect the tactics and avoid traps.</p>
<p>A very good and informative read.</p>
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		<title>Honest Signals: How They Shape Our World by Alex (Sandy) Pentland</title>
		<link>http://sori.org/hongcho/2009/11/20/honest-signals-by-alex-pentland/</link>
		<comments>http://sori.org/hongcho/2009/11/20/honest-signals-by-alex-pentland/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 22:21:44 +0000</pubDate>
		<dc:creator>Hong</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Alex Pentland]]></category>
		<category><![CDATA[Honest Signals]]></category>

		<guid isPermaLink="false">http://sori.org/hongcho/?p=269</guid>
		<description><![CDATA[Reading this book was more like reading a Ph.D paper. Besides, the idea seems interesting, but the arguments and evidence weren&#8217;t there to me. Quite disappointing.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/exec/obidos/ASIN/0262162563/theworldacc0d-20"><img src="http://images.amazon.com/images/P/0262162563.01.TZZZZZZZ.jpg" border="0" alt="Honest Signals" hspace="3" vspace="3" align="left" /></a></p>
<p>Reading this book was more like reading a Ph.D paper.  Besides, the idea seems interesting, but the arguments and evidence weren&#8217;t there to me.  Quite disappointing.</p>
]]></content:encoded>
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		<title>The End of Overeating: Taking Control of the Insatiable American Appetite by David Kessler</title>
		<link>http://sori.org/hongcho/2009/10/22/the-end-of-overeating-taking-control-of-the-insatiable-american-appetite-by-david-kessler/</link>
		<comments>http://sori.org/hongcho/2009/10/22/the-end-of-overeating-taking-control-of-the-insatiable-american-appetite-by-david-kessler/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 00:34:24 +0000</pubDate>
		<dc:creator>Hong</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Bootks]]></category>
		<category><![CDATA[David Kessler]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[The End of Overeating]]></category>

		<guid isPermaLink="false">http://sori.org/hongcho/?p=258</guid>
		<description><![CDATA[Dr. Kessler talks about a subject that I have been struggling with for my entire life. While some of the biological research results he talked about were interesting and enlightening, I am not sure if his proposed solutions are anything new (and they are quite generic). I doubt we&#8217;ll see &#8220;The End of Overeating&#8221; anytime [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/exec/obidos/ASIN/1605297852/theworldacc0d-20"><img src="http://images.amazon.com/images/P/1605297852.01.TZZZZZZZ.jpg" border="0" alt="The End of Overeating" hspace="3" vspace="3" align="left" /></a></p>
<p><B>Dr. Kessler</B> talks about a subject that I have been struggling with for my entire life.  While some of the biological research results he talked about were interesting and enlightening, I am not sure if his proposed solutions are anything new (and they are quite generic).  I doubt we&#8217;ll see <I>&#8220;The End of Overeating&#8221;</I> anytime soon.</p>
<p>The organization of the book was a bit odd.  It consisted of many short chapters and to me, it felt like some of the chapters were concluded prematurely.</p>
<p>Anyway, it is an interesting read for sure.  Just don&#8217;t expect to solve your overeating problems after reading it.</p>
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		<title>The Numerati by Stephen Baker</title>
		<link>http://sori.org/hongcho/2009/09/21/the-numerati-by-stephen-baker/</link>
		<comments>http://sori.org/hongcho/2009/09/21/the-numerati-by-stephen-baker/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 23:54:05 +0000</pubDate>
		<dc:creator>Hong</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[modeling]]></category>
		<category><![CDATA[statistics]]></category>
		<category><![CDATA[Stephen Baker]]></category>
		<category><![CDATA[The Numerati]]></category>

		<guid isPermaLink="false">http://sori.org/hongcho/?p=251</guid>
		<description><![CDATA[I thought the organization of the chapters were interesting. Some stories were interesting. However, ultimately, this book by Stephen Baker felt too light on details for me.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/exec/obidos/ASIN/0547247931/theworldacc0d-20"><img src="http://images.amazon.com/images/P/0547247931.01.TZZZZZZZ.jpg" border="0" alt="The Numerati" hspace="3" vspace="3" align="left" /></a></p>
<p>I thought the organization of the chapters were interesting.  Some stories were interesting.  However, ultimately, this book by <B>Stephen Baker</B> felt too light on details for me.</p>
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		<title>The Parents We Mean To Be: How Well-Intentioned Adults Undermine Children&#8217;s Moral and Emotional Development by Richard Weissbourd</title>
		<link>http://sori.org/hongcho/2009/08/26/the-parents-we-mean-to-be-how-well-intentioned-adults-undermine-childrens-moral-and-emotional-development-by-richard-weissbourd/</link>
		<comments>http://sori.org/hongcho/2009/08/26/the-parents-we-mean-to-be-how-well-intentioned-adults-undermine-childrens-moral-and-emotional-development-by-richard-weissbourd/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 00:22:48 +0000</pubDate>
		<dc:creator>Hong</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[morality]]></category>
		<category><![CDATA[parenting]]></category>
		<category><![CDATA[Richard Weissbourd]]></category>
		<category><![CDATA[The Parents We Mean to Be]]></category>

		<guid isPermaLink="false">http://sori.org/hongcho/?p=207</guid>
		<description><![CDATA[I liked the fact that the book by Richard Weissbourd had a strong emphasis on the morality (as compared to the happiness). It&#8217;s something that I also feel that is lacking in the fast-paced, low-birth-rate world of today. The book had an interesting section on the affects of the &#8220;Americanization&#8221; of the immigrant children on [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/exec/obidos/ASIN/0618626174/theworldacc0d-20"><img src="http://images.amazon.com/images/P/0618626174.01.TZZZZZZZ.jpg" border="0" alt="The Parents We Mean To Be" hspace="3" vspace="3" align="left" /></a></p>
<p>I liked the fact that the book by <B>Richard Weissbourd</B> had a strong emphasis on the morality (as compared to the happiness).  It&#8217;s something that I also feel that is lacking in the fast-paced, low-birth-rate world of today.</p>
<p>The book had an interesting section on the affects of the &#8220;Americanization&#8221; of the immigrant children on their morality.  However, the book overall seemed quite not &#8220;organized&#8221; (or too narrative) for a study/research-based book.</p>
<p>It did have a conclusion section at the end, but I felt that I wouldn&#8217;t have came to those conclusions from reading the whole book up to that point.</p>
<p>The concept and intention seem to be good, but I am not sure if it made a good argument for them.</p>
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		<title>Inventing the Movies: Hollywood&#8217;s Epic Battle Between Innovation and the Status Quo, from Thomas Edison to Steve Jobs by Scott Kirsner</title>
		<link>http://sori.org/hongcho/2009/07/13/inventing-the-movies-hollywoods-epic-battle-between-innovation-and-the-status-quo-from-thomas-edison-to-steve-jobs-by-scott-kirsner/</link>
		<comments>http://sori.org/hongcho/2009/07/13/inventing-the-movies-hollywoods-epic-battle-between-innovation-and-the-status-quo-from-thomas-edison-to-steve-jobs-by-scott-kirsner/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 22:30:43 +0000</pubDate>
		<dc:creator>Hong</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[Inventing the Movies]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[Scott Kirsner]]></category>

		<guid isPermaLink="false">http://sori.org/hongcho/?p=197</guid>
		<description><![CDATA[As a person who enjoys movie and technologies in audio-video entertainment, I really enjoyed this historical overview by Scott Kirsner. The main thread of his storytelling is the struggles between the innovators and the &#8220;preservationists&#8221; (or &#8220;status quo&#8221;), and mostly focused on the triumphs on the innovators&#8217; part. And I think that was the only [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/exec/obidos/ASIN/1438209991/theworldacc0d-20"><img src="http://images.amazon.com/images/P/1438209991.01.TZZZZZZZ.jpg" border="0" alt="Inventing the Movies" hspace="3" vspace="3" align="left" /></a></p>
<p>As a person who enjoys movie and technologies in audio-video entertainment, I really enjoyed this historical overview by <B>Scott Kirsner</B>.</p>
<p>The main thread of his storytelling is the struggles between the innovators and the &#8220;preservationists&#8221; (or &#8220;status quo&#8221;), and mostly focused on the triumphs on the innovators&#8217; part.  And I think that was the only gripes I have about the book.</p>
<p>That is, not all innovations make technical and economical sense.  When a technical innovation works out, it usually has been around for a long time and almost always something other than its technical merits made it win over the doubters.  I don&#8217;t think this book was explaining those triggering ideas and I think that could be a bit misleading.</p>
<p>Other than that, as an interesting overview of 150 or so years of movie industry innovations, I thoroughly enjoyed it.</p>
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			<wfw:commentRss>http://sori.org/hongcho/2009/07/13/inventing-the-movies-hollywoods-epic-battle-between-innovation-and-the-status-quo-from-thomas-edison-to-steve-jobs-by-scott-kirsner/feed/</wfw:commentRss>
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		<title>Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely</title>
		<link>http://sori.org/hongcho/2009/07/01/predictably-irrational-the-hidden-forces-that-shape-our-decisions-by-dan-ariely/</link>
		<comments>http://sori.org/hongcho/2009/07/01/predictably-irrational-the-hidden-forces-that-shape-our-decisions-by-dan-ariely/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 23:28:21 +0000</pubDate>
		<dc:creator>Hong</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[behavioral economics]]></category>
		<category><![CDATA[Dan Ariely]]></category>
		<category><![CDATA[Predictably Irrational]]></category>

		<guid isPermaLink="false">http://sori.org/hongcho/?p=187</guid>
		<description><![CDATA[Another pickup from Fresh Air and TED. Also, Dan Ariely sometimes does guest appearance on Marketplace. This book has some similarities to Freakonomics, but it was more about the social experiments that he and his colleagues have done. They are showing that we are irrational often times and the irrational behaviors are predictable (or statistically [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/exec/obidos/ASIN/0061854549/theworldacc0d-20"><img src="http://images.amazon.com/images/P/0061854549.01.TZZZZZZZ.jpg" border="0" alt="Predictably Irrational" hspace="3" vspace="3" align="left" /></a></p>
<p>Another pickup from <a href="http://www.npr.org/templates/rundowns/rundown.php?prgId=13">Fresh Air</a> and <a href="http://www.ted.com/">TED</a>.  Also, <B>Dan Ariely</B> sometimes does guest appearance on <a href="http://marketplace.publicradio.org/">Marketplace</a>.</p>
<p>This book has some similarities to <a href="/hongcho/2005/11/21/freakonomics-a-rogue-economist-explores-the-hidden-side-of-everything-by-steven-d-levitt-and-stephen-j-dubner/">Freakonomics</a>, but it was more about the social experiments that he and his colleagues have done.</p>
<p>They are showing that we are irrational often times and the irrational behaviors are predictable (or statistically consistent).  He doesn&#8217;t try to explain why that much, though.</p>
<p>I think this is another author that I prefer listening to that reading his/her book.  Some parts were interesting, but often I couldn&#8217;t quite agree with the interpretation (or the explanation) of his experiments.</p>
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