"... We Call It Life"?

I came across this Reuters article. It was about a TV ad titled "Carbon dioxide... we call it life" by a conservative group, Competitive Enterprise Institute.

At first I thought it was a joke, but apparently it is not. The ad contained this claim: "The fuels that produce CO2 (carbon dioxide) have freed us from a world of back-breaking labor, lighting up our lives, allowing us to create and move the things we need, the people we love."

This got me thinking about some other possible "We Call It Life" adds...

- "Iraq War, we call it life": The ad would say "The fuels we secure cheaply from this and other wars in Middle East have freed us from a world of back-breaking labor, lighting up our lives, allowing us to create and move the things we need, the people we love."

- "Sweat shops, we call it life": The ad would say "These facilities have freed us from a world of back-breaking labor, allowing us to enjoy these cheap clothing and shoes that the advertisers make us believe we need."

- "Genocide, we call it life": an ad by Sudanese government.

And so on...