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Tag Archives: Influence

Influence: The Psychology of Persuasion by Robert B. Cialdini

21-Jan-10

No wonder this book as been a best-seller for a long time. The book has a very good combination of academic and personal essay styles. Very easy to read and very convincing.
Dr. Robert Cialdini explains, out of curiosity from his personal experiences and his academic research, what makes people agree to the “compliance [...]