No wonder this book as been a best-seller for a long time. The book has a very good combination of academic and personal essay styles. Very easy to read and very convincing.

Dr. Robert Cialdini explains, out of curiosity from his personal experiences and his academic research, what makes people agree to the “compliance agent”, such as sales people.

It is definitely a great training material for sales people and con artists, but it also deals with how we, on the other side, can detect the tactics and avoid traps.

A very good and informative read.